Pride of New England Award Reception

Saturday, April 5, 2008

6:00 pm

Join us in toasting this year's winners of the Pride of New England Awards. The Boston Gift Show honors outstanding retailers in this annual program that recognizes excellence in customer service, creative merchandising and community involvement. Winners will be announced at the Pride of New England display, a visual profile of each Award recipient, located on the Show Floor.

Finalists in the 2008 Pride of New England Awards competition are:

• Chatham T Company, Inc. (Chatham, MA)
• Cottage Designs (Ocean Park, ME)
• Domaine Gallery (Portland, ME)
• Massachusetts Bay Trading Company (Weston, MA)
• Social Expressions (Providence, RI)
• Southern New Hampshire Medical Center Auxiliary Gift Shop (Nashua, NH)
• The Tea Leaf (Waltham, MA)

2007 Pride of New England Winners

Million Dollar Advertising Ideas on a Shoestring Budget

Rick Segel, Rick Segel Associates

Sunday, April 6, 2008

12:30-2:00 pm

Room 0-51

$10 online /$20 onsite

**Pre-regstration for this seminar is now closed.  Admission can be purchased at the seminar room, O-51, 30 minutes prior to start-time.

This seminar will explore all forms of advertising media including newspaper, magazines, radio, TV, direct mail and the internet. The strengths and weaknesses of these five areas will be highlighted along with basic "how to's" that make advertising affordable and create an image larger than life with a limited budget.

• Learn to advertise in newspapers, magazines, radio, TV, internet, and direct mail with little or no money

• Learn which advertising vehicle will bring your store the best results

• Learn the 10 basic "how to's" that make advertising affordable

• Learn to create a larger than life image for your store
• And do all these steps on a very limited budget 

Signage: The Overlooked Killer Resource
Rick Segel, Rick Segel Associates
Monday, April 7, 2008
12:30 – 2:00 pm
Room 0-51
$10 online /$20 onsite

**Pre-regstration for this seminar is now closed.  Admission can be purchased at the seminar room, O-51, 30 minutes prior to start-time.

Learn why the effective use of signage can have the single biggest impact on your store. Signage is a secret weapon, a silent salesperson that can produce more than your strongest salesperson. This forgotten and much overlooked topic can turn your business around.

• Understand the 3 categories of signage
• Improve the shopping experience with creative signs
• Create a buying frenzy
• Learn how to increase sales between 10-500% with the I.S.E.E. Formula
• Have your customers linger longer increasing the likelihood of increased sales

Hole-in-One Contest
Earn spending dollars towards orders placed during the Show!
Saturday, April 5 - Monday, April 7, 10:00 am - 6:00 pm

Tuesday, April 8 - 10:00 am - 2:00 pm
New Product Display Area

Step up to the Boston Gift Show's new 24-foot putting green for a chance to win money!!  Attendees will have the opportunity to earn spending dollars towards orders placed at the Show - and contribute towards Boston’s fight against cancer - by putting a hole-in-one. For every hole-in-one, the Boston Gift Show will award $100 to the lucky putter, and donate $50 towards cancer research and care in the greater Boston area.  The hole-in-one contest will commence at 10:00 am on the opening day of the market, Saturday, April 5, and will continue until 40 attendees have sunk a hole-in-one. Restrictions may apply.