To maximize your market experience, develop a public relations and advertising campaign that promotes your company, product lines and tradeshow participation. Getting started is easy!

First, send a press release to trade magazines, announcing your participation in the Show and your new product lines. For an easy-to-personalize release template, visit www.glmshows.com/release, and for a list of relevant publications and editorial contacts, visit www.bostongiftshow.com/exhibitors/promo-pc.html.

Be sure to send a copy of the release to the Show’s media supervisor – Melissa Gray (melissa_gray@glmshows.com) – as she is in constant contact with editors.

Second, advertise your presence at the Show. This can be achieved in several ways - via traditional print ads in key trade publications, in the Show directory, or on the Show’s website with banner ads or an enhanced directory listing. For maximum exposure, align your print ad campaign with the Show’s campaign. To view the Boston Gift Show’s advertising schedule, visit www.bostongiftshow.com/exhibitors/promo-mediaplan.html.

To obtain information about advertising in the Show directory or on the website, visit www.bostongiftshow.com/exhibitors/ad.pdf.

Third, participate in the Show’s new product promotions, including the “What’s New” display – a new product showcase. These free opportunities can generate exposure and sales leads for your company. To notify the Public Relations team about your new product, visit www.bostongiftshow.com/exhibitors/promo-newproduct.html.

Fourth, invite press to visit you at the Show, and to attend any media events or special in-booth activities you are planning. These might include book signings, celebrity or artist appearances and receptions. Bring an extra invitation with you to the Show to post in the on-site Show Office (the area of the Show where all members of the press register for badges).

Fifth, prepare 10 press kits for the Show Office. Please drop off press kits in the Show Office during set-up of the Show. For tips on assembling a press kit, visit www.glmshows.com/press/guidetopr.htm.